When starting off, many of us won’t have all the capital or the team we need to kick start our idea. At that stage we are the CHO; Chief Hustling Officers of the company, meaning our key to getting started and building the road towards becoming the CEO is to be relentlessly resourceful. With a small budget and a big idea, here’s how you can do more with less!
Ask Around: What small businesses lack in budgets, they gain in a network of like-minded entrepreneurs, supporters and advisor’s who have been there before.
Utilise Everything Around You: Make bold moves and find alternative ways to adapt and apply other experiences in order to get things done.
Exchange Services: So you need to get into a high profile event to meet potential partner or clients, but the event costs £5k. What do you do? How about reaching out to the event sponsors for a free pass in exchange for some good PR. If that doesn’t work, connect with media partners to go with them in exchange for you offering them free business services. If you can’t offer them anything, find out what they need and see if it is something someone in your network can deliver on.
Be Creative: Use your imagination, especially in difficult situations. No matter how silly the idea may be at first, get your mind going! You need to think inside the box, outside the box, look into the other box, destroy the box and build it from scratch, try every possibility.
Remember if you never ask, the DEFAULT answer is always ‘no!’ Resourceful people turn challenges into advantages. It takes consistency and the bending of a few rules to graduate from CHO to CEO.
Check out my first test as CHO of GoGetters ‘part 1’ and ‘part 2’.
We want to hear stories. Share with us the times you had to be relentlessly resourceful.
